Everything can be copied - states
Sina Afra, IDCEE 2013 keynote speaker
If there appears any competitors in the market, they can copy the brand, home page and even find one million customers – believes Sina Afra, Co-Founder, Chairman and CEO at Markafoni, the first and leading Flash Sales Site of Turkey. At IDCEE 2013 Main Stage Sina told us a success story of his company. “It's hard to have own infrastructure. It's not only infrastructure or big investment, it's people education and different procedures”, - he said. In addition, Sina explained how he opened offices outside of Turkey: "You may ask me how I've chosen such different countries. What was I doing in 2009? I opened the map and removed the countries where online shopping was active. Then I sorted all remaining countries by GDP. Number 1 was Australia , Number 2 was South Korea, then were Poland, Greece and Ukraine"