Ola Ahlvarsson's inspirational speech on
Chairman of Keynote Media Group Ola Ahlvarsson spoke about internalisation and why it can be both - the most value creating thing you ever do in your company's life and the most risky one.
'Just having an idea has no value, if you cannot connect it to the right people, right execution and right circumstances' - that's the conclusion Ola Ahlvarsson drew out of his first unsuccessful entrepreneurship experience. Ola warns, that going internationally might be a mistake, if you do it to soon. First you need to make sure your company runs well in your own market.
'Make sure you do whatever you think you can do before you go internationally' - the speaker claimed. - Really try to see the secret source ans duplicate that before you can go international.' According to the Swedish entrepreneur, you need to have some advantage, something unique when you go international.
If you wanna go internationally, try to find a replicable model so you don't have to invent your company in every market.