Luca Ascani is Co Founder & CEO of Populis.
Background: In 1999 Luca took up a work experience position at BuyCentral in Paris. By February 2000 he had launched BuyCentral in Italy and was Partner and Managing Director.
Four years later, BuyCentral was acquired by Lycos and in July 2004, Luca was approached by his current business partner and Co Founder of Populis, Salvatore Esposito, with the idea of launching a network of vertical websites together and the online media company GoAdvertising was launched. Three years later and the company was operating in eight European countries and listed on the Alternext of Nyse-Euronext Paris.
In 2002 he launched ADVance and, as its Chairman, drove it to become one of the main web media agencies in Italy. ADVance was then sold to the NetBooster group in April 2007, also quoted on the Alternext.
Luca was co-founder and shareholder of First Tuesday Italy, a company involved in the organization of seminars and meetings on Financial and Net Economy topics.