Before Leverate Media GmbH, Sebastian Erasmus worked for United Internet Media AG (UIM), Germany’s Internet portal giant #1, in Munich and Karlsruhe. As a Management Consultant and Business Developer, Sebastian managed the company’s M&A and Joint Venture projects, implemented and developed the mobile monetization strategy for two of the most popular apps in Germany (WEB.DE/GMX), optimized and innovated major annual contracts with the firm’s top media agencies and was in charge of numerous projects of the CEO and management board.
During his time at the company Sebastian realized there was great need for an alternative media monetization strategy, in particular one that would offer a feasible approach to the challenges in the German mobile market. M&A projects revealed that dozens of interesting start-ups with brilliant business ideas and models could not achieve the “critical mass” required to push their young businesses into the next step of growth. This seemed prominent especially in the digital industry where reach and a broad customer base determine if a new success story will be written or a strong idea will wither away.
Backed-up by an influential and powerful network of supporters and advisors, both in the German and international media and M&A industry, Sebastian decided to found Leverate Media GmbH with media expert Stephan Rau. The desire to optimize monetization of media assets and scale business models of young enterprises became Sebastian and Leverate’s vision.
Prior to Leverate Media GmbH and UIM, Sebastian worked in the Strategic Audio Product Development at Sony Europe Ltd. in Weybridge, Surrey, UK.
Education: Sebastian holds a M.Sc. degree from the University of Manchester – Manchester Business School, UK, as well as a German Diplom in Media Management partly completed at the Queensland University of Technology, Brisbane, Australia. Sebastian combines the fields of media management, business administration, international business and M&A/Insolvency, and has demonstrated great competence in mastering his unique setup of specializations in several major M&A and development projects.
Hobbies: Sebastian’s passion is traveling. Three years ago he completed a road trip by car from Cologne (Germany) to Kathmandu (Nepal) and back via Silk Road. In addition, he enjoys sports, daily running in particular, which help him recover from the long days and nights at work.
Media for equity: a scaling option for start-ups