Burda’s international portfolio includes 440 printed and digital media. Again in financial year 2013, investments were made to further its development. Burda introduced a total of more than 60 new products onto the market in 2013, including twelve new magazines in Germany, 44 in foreign markets and a number of digital offers, such as the Huffington Post (Tomorrow Focus AG) for example. The underlying sources of income are essentially advertising, distribution through individual sales and subscriptions to magazines and digital media, commissions, retailing and services to business customers. Overall, Burda invested approximately Euro 140 million in business development last year.
Burda employed more than 10,000 people at the end of 2013, working in a total of 234 companies. Of the fully and partly consolidated companies, 149 are located in Germany and 85 in other countries. Burda has been organised for many years in a profit-centre structure and sees itself as a “company for entrepreneurs”.
With consolidated sales of Euro 2.617 billion in financial year 2013, Hubert Burda was able to sustain its growth record of the previous years. The company expanded and stabilised its sales in all four divisions and also opened up new areas of business..
These include several acquisitions and investments in foreign media companies, portfolio and structural adjustments in the magazine business as well as an extension of the photogravure business into several non-European markets. Entrepreneurial measures introduced to expand sales and income bore fruit in financial year 2013, especially in the group’s own e-commerce companies.