Press42 started as a realization that there was nothing startups could use to help with their PR. On one side, startups didn’t know how or who to reach to generate exposure for their projects. On the other side, bloggers didn’t know how to learn about new startups in different countries. So Press42 was founded, as a platform where both parties can interact.
For startups, a single point of contact with any blogger in any market. The system will ensure some degree of quality and will only charge per story, instead of a costly monthly susbscriptions.
For bloggers, a place to receive startup stories filtered out by your own criteria, allowing for spam control and bidirectional interaction with startups.