Alliancer is a social network of new generation. In our network interact users and companies. Each user uses different types of profiles for communication with different groups of people (for example, one profile for friends, another for work, the third for hobby or new acquaintances). In turn, each company has its own profile (website) within our network that can be easily created and edited through our CMS. Company's profile is not just a simple page with description, it's real site, with real company's services and products, that can be sold to our users. Interaction between users and companies will occur through the model 'I CAN - I WANT' and other analytic solutions, that's why companies do not need to use advertising. If user wants something, he creates WANT and system finds results for him from customers and another users and notify him. This shifts the model of communication and dating to a whole different level.