Backendless Corporation develops a cloud-based SaaS platform targeting mobile application developers. The platform enables development of mobile applications at 2x (and higher) speed and significantly reduces overall development cost. The gain in productivity comes from leveraging platform’s services, which provide common server-side functionality. Traditionally these services are developed for every new application and for most projects result about 50% of the overall cost. With Backendless the services are built in a way where they can be adapted for any application without any additional coding. The Backendless services are available for all major mobile environments via easy-to-use APIs.