The “Hintarea” service is the instrument, which is able to influence noticeably the behaviour of the visitor on the site with the help of the step by step hints. These step by step hints direct the visitor to those pages or actions, in which the owner of the site is interested. Thus the step by step hints must:
• increase the convertibility of the visitor into the buyer or the returning loyal user: guide the user all the way to the purchase, registration, or other important action or page;
• decrease the rate of the rejections: the hints are able to retain the visitor, offering short introductions about the main benefits of the project in the convenient manner;
• increase the quantity of the desired actions: the hints “guide” the visitor around the site and push the visitor to perform the required transaction;
• decrease the work load on the support team: standard instructions and advices are much more convenient to offer in the form of the step by step hints;
• introduce new services and proposals: they focus the attention of the project's visitors effectively.