sAY.TV is the first television social network that unites Internet users and television.While the number of TV-channels is growing, it becomes a harder task to keep the viewers at the TV-screens. TV needs fresh ideas, creative brains and new outstanding heroes to produce unique content. At the same time, Internet users (TV-viewers) no longer want just to consume information and entertainment content. They would like to share views, generate creative ideas, and become new heroes of TV. They need to be heard, noticed and recognized.