We develop the gift format “certificate” online. uGift – is a nonstandard business model, convenient online service of Gift Certificate, additional way to involve consumers and consumer service for the companies of FMCG field. In this block there will be opened the side of the project “convenient online service of Gift Certificate” for users. Service is promoted among mass consumers and corporate clients. At our site the user can buy a Gift Certificate to anyone as a gift and / or to order the Gift Certificate for his family or for oneself. We ourselves produce the Gift Certificates. It gives us a lot of possibilities both in formation of institution – partners database and organization of the certificate purchase process for the user.